Steal My Website Strategy

Did you love field trips in elementary school? I did especially when the destination was an art museum. One year an art museum field trip even landed on my birthday!

I love getting lost in a huge museum and being inspired by all the art and design surrounding me. Anything, yes anything, can be web design inspiration including art.

Browsing the internet can feel a lot like walking through an art museum. You can tell who invested, time or money, in the visual elements of their sites.

Design alone isn’t enough to attract your ideal clients, keep them engaged on your website and buy your products or services.

You also need strategy behind what you have on your website. Learn more about how to steal my website strategy.

Landing Page

Your landing page structure will help guide your ideal clients to keep scrolling and engaging with your site and content. This is the jumping off point for the other pages of your website.

Don’t bombard your visitors with too much information, even though I understand this impulse, and instead focus on capturing their attention and curiosity.

What to put on your landing page

Start with your high ticket offers and move down the value ladder as people continue to scroll makes sure that everyone who resonates with you and your services will be able to find something valuable.

Organizing your landing page using this framework helps you to guide your visitors and lead them to the next steps to learn more or work with you.

Each section of your landing page should have a button or link to the relevant page where people can find more information. For example if you’re talking about yourself and your business journey adding a button that links to your about page makes sense for the people who want to keep reading more content about you.

Find even more details about creating a strategic landing page.

CTA and Copy

After people look at your images they will start reading. This is where your copy comes in to educate and engage with your audience. If you want tips to improve or revise your copy check out this post about how to improve your copy with market research.

How to use CTA’s

Having a Call to Action or CTA helps guide your website visitors on what their next steps are. If you want people to download your lead magnet but you only have one link to it in a random blog post? People aren’t going to dig through years worth of posts to find this mystery link buried in your blog.

For the most important product or service you want website visitors to notice add a button with a CTA in the header section of your website. Your landing page will have multiple jumping off points but for your other web pages stick to one CTA and button to keep people from being overwhelmed.

Making it easy to find next steps to work with you and answering common questions will cut down on the amount of emails asking you the same questions over and over. This is why I recommend a FAQ section on your about or services page.

Images

Images and photos are still important for making your website look good. Knowing the right way to upload, display and optimize these photos will help improve your SEO as well as making your website visually stunning.

First you need to find high quality stock images or use ones you already have. If you want my free resource of websites with good looking stock photos and graphics check out Pics for Clicks.

After finding some awesome stock photos you need to enhance them before uploading to your site. To optimize your images they need to be compressed, renamed and have alt text. This makes your images and graphics more SEO friendly and accessible.

If you need some ideas about how to display your photos beyond just a simple square or rectangle I have some ideas. Three different ways to use images is in a new shape, you can do this through photo editing software or if you use Squarespace this functionality is built in, as a background image or using a mockup of your digital products or services.

My Website Strategy

Now you know three areas to focus on to revamp your website strategy from your landing page to copywriting and images. When these elements all come together to create an awesome website that represents you and attract your ideal website visitors you’ll know why having a website is so important as a business owner.

Check out my free web design resources for more website strategy goodness.