Make Your Website More Appealing

Have you ever been to a website and not really understood what it was about? This leads to confusion, overwhelm and usually just pulling the escape hatch and leaving the site completely!

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These situations can happen all the time. One of the most common is your website isn't appealing enough for users.

Let's take a look at five things you can do to make sure your website is easy and fun for people to use—and ultimately results in more sales and business opportunities!

Clarify What You Do

The first step to making your website more appealing is to make it clear what you do.

This can be done by using a short summary of what you do, and then following that up with further explanation about why people should hire you for their project.

When writing this part of your website, take some time to think about how potential clients might search for the services or products that are offered by your company.

For example: if they're looking for a web designer who specializes in creating no code sites, how would they search? You'll want to include those keywords in this section so that when people look up those terms online (on Google), they find themselves at one of the top results--yours!

Create a Professional Visual Brand

If you want to create a professional visual brand, the first thing that you need to do is make sure that it looks good. This means using a professional logo and color scheme using a mood board, as well as fonts that complement each other.

You should also ensure that all of your images are relevant, high quality and use them consistently throughout the site.

Finally, it's important that every page has a consistent layout so users know where they are when navigating through different pages on the site.

Easy to Find Content

As a general rule, you should make sure your content is easy to find. This means that you should use headings and subheadings to organize your information, and lists when it makes sense (like when you're listing steps).

It also means keeping things simple: don't overcomplicate things by trying too hard to be clever or unique in how you present your ideas.

The best way for visitors to find what they're looking for on a website is through good old-fashioned structure--so make sure yours is easy enough for them!

Clear Call-to-Action (CTA)

A call-to-action (CTA) is a button or link that prompts users to take action on your website. It's basically the "do this" part of your website, and it can be anything from signing up for a newsletter to buying something.

The best CTA buttons are clear and concise, with an obvious purpose and strong language speaking directly to the viewer's interests.

For example: The button should say exactly what it does (Example: "Sign Up Now" instead of "Join Our Mailing List").

The language should match what people are searching for (Example: if you sell shoes online, use keywords like "shoes" or "sneakers").

Use Appealing Colors

You should use colors that are appealing to your audience, and stand out against other websites in your niche. You can do this by using colors that are unique, but not too bold or bright.

For example, if you have a wedding photographer, you might want to use a more bold color scheme to stand out from the pastel and beige colors that dominate sites in this industry.

This will help draw potential clients attention towards your site because it's different from what they're used to seeing on other photographer sites.

If you need help choosing good colors for your website design project, try checking out our post on how to choose your brand colors.

How to Make Your Website More Appealing

The key to making your website more appealing is to think about how you can make it easy for users to understand what you do and why they should continue with their journey through the site and contact you.

The best way to do this is by using clear language and visuals that connect with your target audience, so that they feel engaged when visiting your site for the first time!

Need help? Check out my Squarespace web design packages or free resources.