Make Money With Your Website Strategy

You’ve done all the hard work of becoming an expert, building a business and now you’re ready to create a website and make money while helping others.

Your website shouldn’t be just be some pretty pictures, not that there’s anything wrong with nice photos, with no strategy for bring in your ideal audience and having them purchase from you.

As a creative service provider or entrepreneur, your website is more than just an online presence - it can be a powerful tool to help you make more money.

While many people don’t need a website right away to make money it certainly helps you to have a well-designed place filled with information all about you and how to work with you. Here’s how your website strategy will make you money.

Photo by Brooke Cagle on Unsplash

Time And Money Savings

A well-designed, strategic website can save you time and money by automating many of the tasks that would otherwise require your attention.

For example, you can automate appointment scheduling, lead generation, and customer support.

Your website can become your hardest working employee doing all those simple but crucial tasks you might forget to do in a business or actively dread.

Makes Sales Any Time

A website allows you to make sales 24/7, even when you're not working.

Your website is the deep dive into you and your brand. Give potential clients plenty of ways to learn more about you and what motivated you to start your company aka your founder story.

Build a value ladder of products so people can try out your free or low ticket offers before investing more in your services. People love options but don’t overwhelm them by offering too many. Make sure your offers make sense for your business and expertise while building off of each other.

With an online store, you can sell products, courses, coaching and services and generate revenue even when you're not actively working with clients.

Build The Know, Like, And Trust Factor

A website can help you build the know, like, and trust factor with potential customers. By providing helpful and engaging content, you can demonstrate your expertise and establish yourself as a thought leader in your industry.

Choose your marketing strategy so that it’s enjoyable for you to complete and doesn’t feel like a chore so you can stay consistent over time. From blogging, starting a podcast or showing up on video having a way for people to find you and visit your website to learn more is so important.

Some people are don’t understand the difference between marketing their business and having a website. They aren’t the same but they do work together to grow your business. If you aren’t sure about the differences between marketing and web design I break it down in a previous post.

Create a Professional Image

A well-designed website can create a professional image for your business, which can help you attract higher-paying clients and customers. Don’t think that professional means boring. Being your authentic self online even if that involves breaking grammar rules or swearing is much better than trying to button yourself up.

When using social media make sure to add the fun elements of these platforms on your website too. You already created this content once so make sure to reuse and repurpose. One way to do this with digital products is creating mockups to make your offers seem more tangible and real.

If content marketing is your marketing strategy making sure that all content and social media posts are consistent and scream your brand. That way more people will recognize you and you’ll stand out from the sea of sameness in your niche.

Have A Website Strategy

If I had to leave you with one nugget of advice it’s to have a strategy on your website. The pretty pictures and graphics are fun but without a strategy your website is just a pretty face people will admire for a second and then leave.

Overall, your website is a valuable asset that can help you grow your business and increase your revenue. By investing time and resources into creating a high-quality website, you can reap the benefits of a powerful online presence.

Take Tech Off Your To Do List

Ready to have a website that has that perfect blend of well-designed visuals and a strategy behind it? Check out my Squarespace template shop to find the perfect website for you to customize.