Keep Your Website Relevant and Impactful
Photo by James Sutton on Unsplash
As a creative service provider, your website is a super important component of your overall business strategy. It can serve as your virtual storefront, your digital business card, and your primary means of communicating with clients.
Technology is constantly evolving, a blessing and a curse!, and many things that were once cutting-edge and effective can quickly become outdated. This is one of many reasons why I love working in tech and web design. There’s always something new to learn and I never get bored!
That's why it's essential to keep your website up to date and relevant to your target audience. How do you keep things relevant on your website and make an impact? Keep reading to find out.
Engage Your Audience
If you want to know if people are excited about your offers and services, you have to ask! Seems obvious, but so many people will build products without any input from their audience and act shocked when no one wants to buy. This is why market research is so important. I’ve used market research in my copy, building offers and coming up with new ideas.
This is why having a marketing strategy that works for your business and that you enjoy is so important. If you don’t want to be on social media because it stresses you out then you’ll need to find a marketing strategy that works for you. Content marketing is a popular strategy and can be easy if you do it with intention.
Improve Your Branding and Website
When you’re ready to have a website and branding that appeals to your ideal client with great design and strategy it’s time to upgrade. Unless you’d like to learn how to do this on your own, which you totally can- I’m a DIY designer!, investing in a roadmap, website template or fully custom branding and website will bring more to your business.
You can definitely use free resources when you’re getting started, like this blog, since there’s more information online about web design and branding than ever. Most people aren’t like me and don’t want to learn all about these topics. There’s only so many hours in a day. When I started learning I had a full time job and could easily spend a few hours trying out different design concepts.
Networking
It’s easy to feel isolated as a service provider and online business owner. That’s where making new connections and relationships comes in. Depending on how you like to get to know people attending in person events, 1:1 coffee chats or joining a networking group, there’s tons of choices.
Almost like dating, finding your right networking group can feel intimidating and time consuming. I’ve tried out a few that weren’t the right fit. I recently joined a new group which seems to check all my boxes and it’s free!
Why is staying relevant so important?
User Experience
Your website is a reflection of your business, and a poorly designed, slow, or confusing website can quickly turn potential customers away. How many times have you abandoned a website never to return because of how slow it loaded or a totally incomprehensible layout? There are quick and simple changes you can make, or I can make for you wink wink, behind the scenes to have a fast and well-designed website that’s easy to navigate. By keeping your website up to date, you can ensure that it is easy to navigate, loads quickly, and provides the information your audience is looking for.
Search Engine Optimization
Google and other search engines regularly update their algorithms, which can impact your website's ranking in search results. By keeping your website up to date and implementing current SEO best practices, you can improve your website's visibility and attract more traffic to your site.
Functionality
As new technologies emerge and evolve, your website needs updates to ensure compatibility with different devices and browsers. It’s so obvious when a website has the potential to look great but when you see the mobile version you want to scream with frustration! The best way to prevent this is to make sure your site is optimized for mobile since people love to surf the interwebs on their phones. In Squarespace this is super easy. Just click between desktop and mobile view to see a preview of what your website looks like on each.
Stay Relevant
Your website is a critical component of your online business strategy, and keeping it up to date is essential for success. Whether it's a simple refresh or a full redesign, investing in your website can help you attract and retain customers, improve your search engine rankings, and reinforce your brand messaging. So don't let your website become irrelevant – take action now to keep it up to date and relevant to your target audience.
Ready to take tech off your to do list?
If you’re looking for the perfect in-between of creating and updating your website from scratch and having an entirely custom creation check out my Squarespace template shop. This is the easy way for busy creatives and service providers to launch faster for less cash.
