3 Ways To Create A More Appealing Website

I had no idea what I was getting myself into or any of the details that went into creating my own website. Equal parts nervous and excited I decided to start this new project. When I created Kristen Morris Writes aka my first website 6 years ago I didn’t have a content library of images and text to pull from.

Fast forward to today and I’m so glad I took that small leap into what would turn out to be my next career move as a web designer and starting Redesignia.

I learned all about how to make my website more appealing my spending hours making small changes that basically no one else would notice.

You can learn from my constant revising and redesigning for 3 ways to create a more appealing website.

Use movement

Catching the eye of your ideal client is key when creating a website. If there isn’t an appealing hook in the form of an interesting image or tagline they might just scroll away.

If you have video content created for your brand an excellent place to showcase that is on your website.

If you don’t have any videos don’t worry! There are still ways to incorporate movement and flow into your site.

Using the animations action under site styles - design - animation you can control and change how the elements on your website appear to your site visitors in Squarespace.

This might seem like a small change but people want to spend more time on a website that feels dynamic rather than just a wall of text and images.

Also this is something clients often request from me on our consult calls.

Consistent branding

When you see a familiar logo or color scheme of a popular brand like Starbucks do you ever wonder why it’s only one color?

The urge to play around with graphics, fonts and colors when creating and honing in on a brand is tempting. If you want a deeper dive into color psychology and why brands choose certain colors check out this post all about how to choose your brand colors.

When you choose all of these branding elements for your business you are creating a consistent message across every platform and place that you appear on.

Before long people will start to remember that these certain styles and colors represent you. This is exactly why branding is so powerful. People remember you which helps you stand out from others in your industry or niche.

Invest in brand photography

Whether you sell physical products or you and your brain are the main product having professional photos really elevates your online presence.

Of course if you’re just starting out there’s no harm in taking the DIY route or having a friend or family member with a good eye take photos for you.

Eventually to reach the next level professional photography will get you there and will provide great content for your website. When people visit your home page, about or contact page they’ll see a clear, high quality image of you. This builds the know, like and trust factor that helps you win over potential clients and keeps them returning to you for your services.

How to create a more appealing website

It’s so easy to talk about how to create an awesome website and how with just a few tweaks and adjustments it can be even better and more appealing. The key concepts to keep in mind is making your offers or services clear and intriguing, using visually interesting elements to hook attention and providing relevant information to your ideal audience.

Check out my VIP days and packages if you’re ready to elevate your website without the overwhelm of doing it all yourself.