5 Reasons Why Websites are Valuable to Small Businesses
Photo by Blake Wisz on Unsplash
Before diving into the design world, I admired it from afar. I could get lost for hours looking at design inspiration on Pinterest and fashion magazines.
I was amazed and impressed by what designers could do in their chosen medium from illustrations to architecture.
Today it comes a bit easier since I’ve learned web design tips and helped others learn along the way.
In today's digital era, having a website is no longer optional for small business owners who want to compete in their industry or niche.
Whether you're a freelancer, a coach, or a consultant, a website can help you establish your brand and reach potential customers and clients.
Here are five reasons why having a website are valuable to small business owners.
Establish your credibility
Having a website instantly gives your brand a professional and credible presence online. It shows potential clients and customers that you’re serious about your business and willing to invest in your online presence.
One of the first things people do when they hear about your company is check you out online. When your well-designed website is easy to find with strategic branding and an awesome lead magnet? They will want to know even more about you and your services.
Expand your reach
With a website, your business can reach a wider audience than just those who happen to stumble upon your physical storefront or see your advertisements. Your website can be accessed by anyone, anywhere in the world, 24/7.
Using keywords that your audience is searching for through market research will bring your content and website to them. Why limit yourself to only selling and serving your small town or city? Using a website will help you reach and serve more people to transform their lives though your services.
Showcase your products and services
A website allows you to showcase your products or services in a way that is engaging and visually appealing. You can include photos, videos, and testimonials to help potential customers get a better understanding of what you offer.
If you sell digital products or services using mockups to showcase them makes them feel more real for your audience. There’s only so much promotional content you can post on social media. On your website people are expecting to learn more about you and your products so give them all the details!
Provide a platform for sales
Your website can be used to sell products or services directly to customers, which can help increase sales and revenue. You can also use your website to collect customer information for future marketing efforts.
There are many ways to organize your website so that people who want your offers from free to high ticket can find them easily. Pairing web design with brand strategy will optimize your website for sales and help people seeking answers.
Build relationships
A website can help you build relationships with your customers and clients. You can include a blog, social media links, and a contact form to encourage interaction and engagement with your audience.
Building the know, like and trust factor with your audience helps them decide which of your offers will best serve them. Instead of having a business card when networking your website is your new calling card that anyone can use to better understand you and your brand.
A website can be a powerful tool for all small business owners to establish their brand, reach potential customers, and increase sales. With today's no code website builders like Squarespace, there's no reason why small business owners can't create a professional and effective website that will help their business thrive.
If you’re ready to elevate your website and leave a lasting impression on your audience check out my Squarespace web design services and packages.
